BookBurst: Transforming Library Data into Engaging Digital Narratives

Sue Lawson

### Project Proposal

In a world where digital media dominates, public libraries struggle to maintain relevance, especially among younger generations. "BookBurst" is a revolutionary initiative that aims to bridge the gap between traditional reading habits and the digital era. By harnessing the power of data visualization and social media platforms like TikTok, we intend to rekindle interest in public libraries across the UK.

Objectives
1. **Data Analysis & Visualization:** Extract and analyze data on book borrowings from public libraries, transforming it into appealing, informative visualizations.
2. **Social Media Integration:** Leverage platforms like TikTok, Instagram, and Facebook to disseminate these visualizations, thus reaching a wider and more diverse audience.
3. **Community Engagement:** Foster a sense of community among library users and enthusiasts through interactive content and storytelling.
4. **Promotion of Reading Culture:** Encourage a resurgence in library visits and book borrowing, especially among young adults and children

Methodology
1. **Data Collection:** Partner with public libraries across the UK to collect data on book borrowings, trends, and demographics.
2. **Content Creation:** Develop a range of digital content – from short, engaging TikTok videos to detailed infographics for Instagram and Facebook.
3. **Collaboration with Influencers:** Collaborate with popular social media influencers to amplify our reach and impact.
4. **Feedback & Adaptation:** Use audience feedback to continually refine and adapt our content strategy.

Expected Outcomes
1. **Increased Library Traffic:** Measurable increase in library visits and memberships.
2. **Wider Audience Reach:** Expanded library reach to younger demographics and those previously disengaged from reading.
3. **Data-Driven Insights:** Valuable insights into reading trends and preferences, aiding libraries in better catering to community needs.
4. **Sustainable Interest:** Long-term engagement with libraries and reading through continued and evolving online presence.

Budget & Resources
- Estimated budget: [£30k]
- Resources needed: Data analysts, social media managers, content creators, partnership managers.

Timeline
- Phase 1 (Months 1-3): Data collection and initial content creation.
- Phase 2 (Months 4-6): Launch of social media campaign and influencer collaborations.
- Phase 3 (Months 7-12): Evaluation and strategy refinement.

"BookBurst" is not just a project; it's a movement led by CILIP, to redefine the public's relationship with libraries in the digital age. By transforming dry data into captivating stories and visuals, we aim to spark a renewed love for reading and public libraries nationwide.